I am a hybrid digital designer with 8 years of experience, which includes a 4-year BFA degree and nearly 4 years of combined agency, in-house, and freelance experience. I possess the ability to adapt across a variety of projects with my arsenal of skills and visual thinking. I strive to provide clarity and simplicity in solving the most complex problems.
My experience in playing different roles within teams across product, web, and brand initiatives has strongly influenced the design values that I’ve adopted into my craft.
Great work is inclusive
Working collaboratively is one of the greatest joys for a designer. I highly value environments where unique ideas from people across various backgrounds and experience levels converge, as this is where some of the most innovative solutions evolve.
Whether collaborating with a team of creatives or researching customer demographics, empathizing with the behaviors and opinions of others is one of the most powerful tools to employ.
User Centric
Stay focused on the user. It’s easy to design with personal biases, assumptions, or strong business goals. Keeping users in mind throughout all phases of the design process is crucial for developing an inclusive and ethical experience.
The joy of creativity
Creative work is 1000% more fulfilling when the subject matter is oriented around something you enjoy. While it may not be the case with every project, I try to advocate for optimism as often as I can. Design has an emotive impact, from improving a mundane experience to satisfying a client with a stellar visual comp. There’s an opportunity to seek the good in almost everything. It's also important to keep it fun and never forget why I pursued design in the first place: to fulfill my creative hunger.
Outputting delight
Crafting good experiences must exude a friendly, aesthetically pleasing, and delightful gestalt. I strive to find opportunities to implement these characteristics within my work.
A growth mindset
As a designer, I’m constantly open to learning by doing. Testing bold ideas and exploring the unknown is the perfect way to discover what works best to polish my arsenal of skills. Nobody is perfect, and not a single person has it all figured out. I approach learning with patience and commitment, knowing that everyone else also started from square one.
Knowledge gained from mentors, senior designers, and creative directors is one of the most valuable elements of career growth. Riding the wave, adapting to change (which happens often), and enjoying the journey is what it’s all about.
Think critically
Change happens often in the design industry. Trends come and go, and tools can have a massive learning curve. One thing that is constant is the objective to solve problems for users. This is why I prioritize decision-making, problem-solving, and fundamental design principles. As a hybrid designer, putting critical thinking into action surpasses any technical knowledge or software expertise.
There will always be someone more talented in the crowd, but how you think, observe, and respond is what makes you a valuable asset to any team.
One iteration at a time
Iteration is all about keeping things fresh and making product ideas better. Instead of sticking with the first concept, it’s important to keep testing, tweaking, and improving based on user feedback and what’s technically possible. That’s how some of the coolest products get made.
In product design, iteration isn’t just a step—it’s the secret sauce for making breakthroughs and staying ahead. When you go the extra mile to meet user expectations in terms of functionality, usability, and aesthetics, you’re really tapping into the power of iteration. It makes sure the final product isn’t just good, but truly outstanding and competitive in the market.
Guided by data
Success looks different for each project. That’s why it’s important to go broad using data: user research, data science, KPIs, and product marketing to explore various possible iterations and unique feature opportunities.
I’m all about creativity in every part of life, staying curious and open to new ideas. I love connecting with the tight-knit design community to pick up new insights, always looking to improve my skills and find new ways to tackle design.
